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technical seo – what is it?

Technical SEO - What is it?

Why Technical SEO is Important

What is technical SEO? For many online business owners, grasping the concept of SEO is hard enough, so you certainly don’t need an extra wrench thrown into the process with more jargon.

We get that, we really do; however, technical SEO is just as important as the basics and we’ll explain why.

Technical search engine optimization (SEO) refers to the tactics involved in creating and optimizing a website so that search engines can readily crawl, index, and render it. Technical SEO is just one piece of the whole SEO puzzle.

Therefore, technical SEO covers a broad range of tasks that should and must be checked and completed in order for your business to rank well within the search engines. (Google themselves provide a free tool called Search Console.) 

Implementing a solid plan with specified tasks, allows us to optimise your website for search engines like Google. With technical SEO, we are essentially telling Google how to understand your site, how to crawl it, but more importantly, how to rank it.   

The goal is to be found and improve rankings.


Help with Technical SEO

Understanding the basics of technical seo

You can throw all the money you have in a solid SEO plan, including writing the most engaging, thoughtful content that makes your competitors jelous — the kind of content that immediately converts casual users into customers. But, if search engines can’t properly browse your website and index it, your efforts will be wasted. That’s why technical SEO is important.

What Is an Example of Technical SEO?

An example of technical SEO would be building structured data. Structured data is the act of describing your website in a language that search engines can recognize. The most recognized type of structured data vocabulary is schema markup.

Most major search engines rely on a standardized structure for websites. This structure needs to be orderly so that search engines can give searchers the most relevant and thorough results possible. That’s why structured data is one important example of technical SEO.

Another example of technical SEO would be building an XML sitemap for your site. The first major step in establishing a technical SEO strategy is setting up your website correctly so every page functions as it should. Google (and other search engines) crawls this file to understand your site better.

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