Marketing & SEO Packages

Read more about Search Engine Optimisation strategies…

Search Engine Optimisation & Your Business

SEO or Search Engine Optimisation consists of various strategies, trends and techniques that can be effective for the long-term success of your business. Website owners are increasingly opting for good SEO strategies to ensure higher rankings for their websites on search engines such as Google, Bing, and Yahoo.

It is important to use effective SEO strategies if you wish to get higher rankings and increase your website traffic.

SEO metadata isn’t so much a strategy but a necessity when it comes to optimising your website.

Basic onsite optimisation includes Metadata, which consists of meta title tags and descriptions. It is our job to make sure that each of your website pages & posts has these. Based on best practise’s put forth by the major search engines (Google), we use your best keywords to write unique meta descriptions.

Each description describes the content of a particular page. Title tags, which are another important aspect of Metadata, should contain your best keywords, written in such a way, that it makes people want to click and read.

These title tags have keywords to let your potential clients/customers know about the page content.

However, the most important part of any content including Metadata on your website is that each page should absolutely be unique – no duplicate content, and all original to your business services.



Organic SEO & Your Business

Organic SEO or Organic Search Engine Optimisation is among the most used Internet marketing strategies today.  Appearing in the organic search index of Google, significantly increases exposure and gets you clients and/or customers.

If you want to organically rank in Google, which includes getting your own knowledge graph on the right hand side, you not only need an SEO strategy in place, you also need content that is highly relevant and applicable to key search terms and keywords that are searched by your potential customers/users. If you wish to achieve high organic search rankings, you need to use various off-site and on-site SEO strategies that can let you build trust and authority with the search engines like Google.

Using in-depth keyword research to discover the most relevant and useful phrases to target is only the beginning to a robust content marketing strategy. 

SEO copywriting

After uncovering the most useful keywords to use in your organic SEO campaign, we create well-optimised content for your site with keywords placed strategically to improve the organic SEO campaign. We then dedicate every page on your website to the primary topic or keyword.

This includes using strong tags on the phrases and keywords of your choice, which would allow the search engines to find out which keywords are more vital than the others.


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