SEO or Search Engine Optimisation consists of various strategies, trends and techniques that can be effective for the long-term success of your business. Website owners are increasingly opting for good SEO strategies to ensure higher rankings for their websites on search engines such as Google, Bing, and Yahoo.

It is important to use effective SEO strategies if you wish to get higher rankings and increase your website traffic.

SEO metadata isn’t so much a strategy but a necessity when it comes to optimising your website.

Basic onsite optimisation includes Metadata, which consists of meta title tags and descriptions. It is our job to make sure that each of your website pages & posts has these. Based on best practise’s put forth by the major search engines (Google), we use your best keywords to write unique meta descriptions.

Each description describes the content of a particular page. Title tags, which are another important aspect of Metadata, should contain your best keywords, written in such a way, that it makes people want to click and read.

These title tags have keywords to let your potential clients/customers know about the page content.

However, the most important part of any content including Metadata on your website is that each page should absolutely be unique – no duplicate content, and all original to your business services.